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marketing – John McRae Photography & Studio

At Multiplex, a new generation takes it sky high

Multiplex decided to update their banner imagery using photographs taken at their soon-to-be completed construction site at the skyscraper on the corner of Bridge and Phillip Streets in Sydney.

I took photographs of various employees from different fields of construction, be it engineering or project management. Throughout the building, from the street level to the 40th floor, I photographed the Multiplex crew in their lofty work environment.