John McRae Photography & Studio
Sydney Professional, Commercial & Corporate Photography
I was commissioned to capture a series of images documenting the activities of some of the team at Xenia Construcitons, working at a new site in the inner Sydney suburb of Darlinghurst.
Xenia are managing a refurbishment on this building which includes upgrades to the roof. I followed the team on their inspection of the “work in progress” and captured images of these men at work.
I recently spent time documenting a couple of sites in Sydney that are currently undergoing construction by Roberts & Co. The first site is part of the upgrade and on-going infrastructure expansion at Westmead Hospital and the other is the massive extension to the Wentworth Point Public School at Wentworth Point.
The brief was to work on collecting more personalised imagery for marketing purposes, including for their web site. There is a move away from using stock imagery for these purposes. Instead, several companies now prefer to produce their own branded images, and to focus on the many people who are working in a creative manner.
It fascinates me to go onsite for such clients. I get to see a professional, fast-paced environment, involving many aspects of the building industry. There’s continual movement of people and construction materials, which for me creates a dynamic picture of activity and growth. I aim to capture this in my photos for Roberts & Co, and I walked away inspired by the commitment of the people involved in their work.
SFI Health is a global natural health care company working to market and develop natural biochemical solutions for the complex needs in the areas of microbiome and cognitive health.
I was commissioned to capture a series of head shots in their Sydney offices at St Leonards as well as to capture shots of the team in various locations within the building. The imagery is part of their global marketing direction to use a combination of different coloured backgrounds to create a cool point of difference.
Hansen Yuncken is well underway into the construction of their extension to the Meadowbank TAFE. I was asked to document the current state of the building project and to highlight the diversity of their workforce, including such technological innovations as 3-D modelling, computer visualisations, the use of i-pads and drones.
On the same day we organised additional corporate head shots of several site executives, for the Hansen Yuncken corporate profiles, see below.
Multiplex decided to update their banner imagery using photographs taken at their soon-to-be completed construction site at the skyscraper on the corner of Bridge and Phillip Streets in Sydney.
I took photographs of various employees from different fields of construction, be it engineering or project management. Throughout the building, from the street level to the 40th floor, I photographed the Multiplex crew in their lofty work environment.
