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marketing collateral – John McRae Photography & Studio

SFI Health – time for a new look

SFI Health is a global natural health care company working to market and develop natural biochemical solutions for the complex needs in the areas of microbiome and cognitive health.

I was commissioned to capture a series of head shots in their Sydney offices at St Leonards as well as to capture shots of the team in various locations within the building. The imagery is part of their global marketing direction to use a combination of different coloured backgrounds to create a cool point of difference.

Mid-construction photography and head shots for Hansen Yuncken at their Meadowbank site

Hansen Yuncken is well underway into the construction of their extension to the Meadowbank TAFE. I was asked to document the current state of the building project and to highlight the diversity of their workforce, including such technological innovations as 3-D modelling, computer visualisations, the use of i-pads and drones.

On the same day we organised additional corporate head shots of several site executives, for the Hansen Yuncken corporate profiles, see below.

At Multiplex, a new generation takes it sky high

Multiplex decided to update their banner imagery using photographs taken at their soon-to-be completed construction site at the skyscraper on the corner of Bridge and Phillip Streets in Sydney.

I took photographs of various employees from different fields of construction, be it engineering or project management. Throughout the building, from the street level to the 40th floor, I photographed the Multiplex crew in their lofty work environment.