So French So Chic – the new summer range

On a perfect autumn day in Parsley Bay (although admittedly it was a bit cold for the model) we shot next season’s summer range for So French So Chic. Valeria Sizova, originally from Vladisvostok (eastern Russia) was a joy to work with. Sydney is full of these treasures of nature and the sandstone parkland, bridge and wharf provided a stunning backdrop.

So French So Chic says……..

We present our unique blend of A-line silhouettes and soft, falling fabric. This year, our summer range is a mix of bold colours and gentle neutrals. Bright tones of fuschia, coral, turquoise and burnt orange are mixed with fresh pastels, or crisp, maritime white. Be part of our own French identity, adapted to the Australian climate and outdoor lifestyle. This includes loose tops with twin front pockets and large mother-of-pearl buttons, an asymmetrical sundress, a bolero jacket and wide-legged pants reminiscent of French sailor wear.

Jewels for Circa AD

“Jewels of all sorts and sizes continue to cross my path,” says Adrian Dickens from Circa AD. “Whether to re-sell for clients, to re-invent, to retail, to source or just to enjoy. Whether valuable or not, each jewel is given the upmost attention in order to make it sing.”

See: Circa AD website

So French So Chic

So French So Chic, the Potts Point based clothing retailer and wholesaler specialised in casual linen women’s wear asked me to stage and shoot their new range for the look-book and catalogue. We decided to use the timber deck of the yacht Drumfire moored in Rushcutter’s Bay as the perfect setting.

We then moved into the studio to complete the photos of the summer and autumn ranges, focusing on loose linen dresses, maritime inspired pants and large knit jumpers. Caro and Clara both did a fantastic job modelling the garments on the yacht and later in the studio for the look-book for So French So Chic, based in Potts Point, NSW. Additional items were presented and photographed on a “ghost mannequin”.

Caro and Clara model in studio for the look-book.
Ghost mannequin effect for the rest of the range.
Behind the scenes of the crew (not the crew of the boat) at work.

TAN SWIMWEAR

We had a great shoot on Saturday at the studio for “Tan Swimwear”

The team was built from some very creative souls:

Producer:           Mimi Puc

HMU:                  Kerrie Jane Bailey

Model:                 Kelly McCracken

Photographer:   John McRae

Guest Model:     Tete (You’ll see Tete below, such wonderful lines)

 

Here are some production shots of the proceedings………..

 

Kelly being styled by Michelle for Tan Swimwear
Kelly being styled by Michelle for Tan Swimwear

Profile of model with hair rollers
Profile of model with hair rollers

Kerrie Bailey (HMU) applying the finishing touches of make-up
Kerrie Bailey (HMU) applying the finishing touches of make-up

Kerrie & Kelly
Kerrie & Kelly

Kelly and Tete looking sharp
Kelly and Tete looking sharp

Tete gets right into the part!
Tete gets right into the part!