The team at So French So Chic hit the sandy shores of Watsons Bay to shoot the latest summer range of garments designed by Valerie Tsoukaris and manufactured in Italy. We were collecting imagery for the summer catalogue.
I have fond memories of the time when I lived in Watsons Bay twenty years ago, so it was a bit nostalgic to return to this pretty environment to capture the gorgeous Valeria Sizova (our model) by the water’s edge. It is amazing what a calming effect being near the water can have. Normally there’s a modicum of stress when shooting fashion, paying attention to detailing, styling and time constraints. Somehow all this falls away when you are barefoot in the shallows of the sea while you work and the sun is shimmering in the background, reflecting on the ocean.
The team comprised of model: Valeria Sizova, make-up and hair: Kevin Vella, photographer’s assistant: Nick Jones, stylist and dresser: Carolyn Turner, designer: Valeria Tsoukaris and designer’s support and all-round “tout-faire”: Nic Tsoukaris.
On a perfect autumn day in Parsley Bay (although admittedly it was a bit cold for the model) we shot next season’s summer range for So French So Chic. Valeria Sizova, originally from Vladisvostok (eastern Russia) was a joy to work with. Sydney is full of these treasures of nature and the sandstone parkland, bridge and wharf provided a stunning backdrop.
We present our unique blend of A-line silhouettes and soft, falling fabric. This year, our summer range is a mix of bold colours and gentle neutrals. Bright tones of fuschia, coral, turquoise and burnt orange are mixed with fresh pastels, or crisp, maritime white. Be part of our own French identity, adapted to the Australian climate and outdoor lifestyle. This includes loose tops with twin front pockets and large mother-of-pearl buttons, an asymmetrical sundress, a bolero jacket and wide-legged pants reminiscent of French sailor wear.
“Jewels of all sorts and sizes continue to cross my path,” says Adrian Dickens from Circa AD. “Whether to re-sell for clients, to re-invent, to retail, to source or just to enjoy. Whether valuable or not, each jewel is given the upmost attention in order to make it sing.”
So French So Chic, the Potts Point based clothing retailer and wholesaler specialised in casual linen women’s wear asked me to stage and shoot their new range for the look-book and catalogue. We decided to use the timber deck of the yacht Drumfire moored in Rushcutter’s Bay as the perfect setting.
We then moved into the studio to complete the photos of the summer and autumn ranges, focusing on loose linen dresses, maritime inspired pants and large knit jumpers. Caro and Clara both did a fantastic job modelling the garments on the yacht and later in the studio for the look-book for So French So Chic, based in Potts Point, NSW. Additional items were presented and photographed on a “ghost mannequin”.