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calendar – John McRae Photography & Studio

Re:form creates its 2024 Calendar

Re:Form Construction is one of my construction clients. As a highly skilled, boutique building company, they are a joy to work with.

Gerard Murphy, the director of the company, decided that each year Re:Form would produce a calendar featuring members of its team, as a give-away at Christmas time.

I had the pleasure of capturing individual and group shots of different members of the Re:Form Construction team while they worked on-site at their respective trade skills. I visited one of their sites in Castlecrag in Sydney, and then on another occasion, I traveled to the Megalong Valley where another team of workmen were engaged in the construction of a large tourist project.

The calendar is a fun and inclusive publication, and it was an enjoyable process to capture these outdoor and working portraits. The men also get a kick out of having their “15 minutes of fame”, plus the idea of appearing as a month on the calendar.