
I recently completed a shoot for Adrian Bartels, the driving force behind Advocate Financial Services. The aim was to create a suite of fresh, professional imagery to reflect the trust, experience, and personal approach that define Adrian’s work ethic.
Advocate Financial Services has built long-standing relationships with financial planners, accountants, estate agents, and solicitors. Through this network, they offer clients tailored financial solutions to align with every stage of life. As Adrian says, he’s on the side of the borrower.

Working with the support of my trusty assistant Nick Jones, we explored the streets and cafés of Potts Point to find locations which reflect the energy and personality of this vibrant community in inner-city Sydney. As well as taking portraits in his offices, these backdrops helped to give a sense of authenticity to the photo-shoot, connecting Adrian’s brand to the people and places his business supports.
Our shoot focused on capturing Adam’s approachable professionalism and calm confidence. The images were designed to reflect his company’s commitment to personalised service, transparency, and meaningful financial outcomes. It was a pleasure to collaborate with Adrian on this project, with a series of new photos aiming to visually communicate the values that make Advocate Financial Services a trusted presence in the finance industry.