Tag: corporate profile

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A new corporate profile for Adrian Bartels

I recently completed a shoot for Adrian Bartels, the driving force behind Advocate Financial Services. The aim was to create a suite of fresh, professional imagery to reflect the trust, experience, and personal approach that define Adrian’s work ethic.

Advocate Financial Services has built long-standing relationships with financial planners, accountants, estate agents, and solicitors. Through this network, they offer clients tailored financial solutions to align with every stage of life. As Adrian says, he’s on the side of the borrower.

Working with the support of my trusty assistant Nick Jones, we explored the streets and cafés of Potts Point to find locations which reflect the energy and personality of this vibrant community in inner-city Sydney. As well as taking portraits in his offices, these backdrops helped to give a sense of authenticity to the photo-shoot, connecting Adrian’s brand to the people and places his business supports.

Our shoot focused on capturing Adam’s approachable professionalism and calm confidence. The images were designed to reflect his company’s commitment to personalised service, transparency, and meaningful financial outcomes. It was a pleasure to collaborate with Adrian on this project, with a series of new photos aiming to visually communicate the values that make Advocate Financial Services a trusted presence in the finance industry.

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Corporate profiles for The Prime Group

I recently photographed studio portraits as corporate profiles for the team at Prime Constructions. For the occasion, a studio set-up was temporarily installed at the company’s Artarmon offices, as pictured. Sometimes as a photographer, the key is to be mobile.

Prime chose a standard grey background with a slight gradient for the portraits. The subject was seated, to create a corporate mood that was relaxed and open.  The images are all shot in a landscape orientation, rather than portrait.  This choice was made based on the proposed layout of these profiles on the Prime Constructions website. The main lighting is high key with not too much contrast on the face, and I added a hair-light to separate the sitter from the background. 

Pictured above from left to right: Paul Christopher (MD Construction), John Drake (MD Pre-Construction) and Phil De Gail (Executive Chairman)

In 1983, Ron Masters & Phil de Gail established Prime Constructions, now regarded as one of the leading building contractors in New South Wales. Paul Christopher joined Prime in 1988 as a cadet and John Drake commenced as a general foreman in 1989. Having prospered and developed within the increasingly expanding company, John and Paul became directors and shareholders in 2000. In 2010, they became joint managing directors.

Prime’s services include new construction, refurbishment and fit-out for projects up to $80m, offering innovative construction solutions and undertaking industrial, commercial, retail and institutional projects. Over the past several years, I have photographed many building sites overseen by Prime, documenting each stage from the earliest preliminary phases to completion. With a proven record of successful project delivery for over 35 years, Prime is one of my long-standing architectural clients. 

St Narsai Assyrian Christian College, Horsley Park by Prime Constructions
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Linda’s new corporate profile

Linda Karkafi is highly experienced in delivering successful communications strategies to executives from Australia’s leading financial institutions.

She has recently started her own communications consultancy practice called Commcentric. I have been helping her create imagery for her web site profile.